Work

Programs, systems and things I built with my own hands. Each one includes what was broken, what I did, and what actually changed, including the parts that did not go to plan.

GrowthOasis Security2026

A daily engine for organic reach

An automated system that finds the conversations worth joining. 1,879 new followers in 30 days with zero paid spend, on a page of 17,270.

Organic growthAutomationContent opsAPIs

AnalyticsOasis Security2026

Social Pulse: one screen for organic performance

A self-built analytics platform for the company's social accounts, integrating X, LinkedIn and Reddit: live growth and engagement signals, competitor benchmarking, and a plain-language interface for asking questions about the data.

AnalyticsDataAPIsAISocial

SystemOasis Security2026

An AI content system, and the skill library behind it

A full content lifecycle, from AI-assisted drafting and automated review through human approval to publishing and logging, connected across tools by API with one shared source of truth. Plus the library of AI agent skills that runs it.

AI systemsAutomationAPIsAgent skillsContent ops

BuildOasis Security2026

Making security playable: two games as a brand channel

Oasis Soccer, a browser football game for the NHI World Cup 2026 campaign. Access Word, a Wordle-style weekly challenge where every answer is a security term. Both live, both playable right now.

GamesInteractiveCampaignVercel

ProductPersonal2025 – 2026

Two AI products, built solo, beaten to market twice

Satori, a text-to-automation platform. AIgentz, for deploying AI agents across an organization and connecting them to the right data. Both reached working MVPs with real testers. Then Cursor and OpenAI shipped their versions.

ProductNext.jsVercelAPIsAuth

CampaignOasis Security2026

Making security research watchable

Launch comms for PromptFiction, Oasis security research into prompt injection. A vulnerability disclosure turned into a 43-second vertical explainer, plus an amplification kit so the whole company could share it accurately.

VideoCampaignCommsSecurity research

ProgramLightricks2024 – 2026

Teaching a whole company to use AI

Two company-wide champion groups, hands-on training for non-technical teams, and the enablement material to keep it going after I left the room.

AI adoptionTrainingChange managementOpenAIMonday.com

AutomationLightricks2024 – 2026

Automations worth $60K a year

HR, hiring, food ordering, flight approvals, plant sales: a portfolio of automations across Zapier, AWS and GCP that cut manual effort company-wide and saved $60K a year.

AutomationZapierAWSGCPOperations

ImplementationLightricks2024 – 2026

Contract lifecycle management, and a number I did not choose

Implemented and ran Ironclad as the company's contract lifecycle management system. The legal team reported a 65% improvement in efficiency and service quality.

ImplementationLegal opsVendor managementAdoption

SystemsLightricks2021 – 2024

The unglamorous systems years

Office build-outs, a warehouse management system, an information system for the employee experience team, a work scheduling system, and a complete in-house retail system for plant sales.

ITSystems designLogisticsOperations

SystemRegrowthOne-year engagement

An information system for a nonprofit

Designed and implemented an end-to-end information system for a not-for-profit, giving the organization the structure and tooling to operate at the scale its mission needed.

NonprofitProgram managementSystems designAutomation

EngineeringAzrieli College of EngineeringFinal project, 2024

Early wildfire detection from IoT sensors

An algorithm for early forest fire detection using IoT field devices and multiple environmental variables, supporting real-time alerting and predictive modeling.

IoTAlgorithmsPythonPredictive modelingData