Work
Products, systems and programs I have taken from concept to operation. Each one shows the problem, my role, what I built, and what changed, including the parts that did not go to plan.
/01A daily engine for organic reachGrowth · Oasis Security · 2026An automated system that finds the conversations worth joining. 1,879 new followers in 30 days with zero paid spend, on a page of 17,270./02Social Pulse: one screen for organic performanceAnalytics · Oasis Security · 2026A self-built analytics platform integrating X, LinkedIn and Reddit: live growth and engagement signals, competitor benchmarking, and a plain-language interface for asking the data questions./03An AI content system, and the skill library behind itSystem · Oasis Security · 2026A full content lifecycle plus the AI skill library that runs it: drafting, automated review, human approval, publishing and logging, with one source of truth./04Making security playable: two games as a brand channelBuild · Oasis Security · 2026Oasis Soccer, a browser football game for Oasis Security's NHI World Cup 2026 campaign. Access Word, a Wordle-style weekly security challenge./05Two AI products, built solo, beaten to market twiceProduct · Personal · 2025 – 2026Satori, a text-to-automation platform. AIgentz, for deploying AI agents. Both reached working MVPs with real testers. Then Cursor and OpenAI shipped theirs./06Making security research watchableCampaign · Oasis Security · 2026Launch comms for PromptFiction, Oasis research into prompt injection: a vulnerability disclosure turned into a 43-second explainer, plus an amplification kit for the whole company./07Teaching a whole company to use AIProgram · Lightricks · 2024 – 2026Two company-wide champion groups, hands-on training for non-technical teams, and the enablement material to keep it going after I left the room./08Automations worth $60K a yearAutomation · Lightricks · 2024 – 2026HR, hiring, food ordering, flight approvals, plant sales: a portfolio of automations across Zapier, AWS and GCP that cut manual effort company-wide and saved $60K a year./09Contract lifecycle management, and a number I did not chooseImplementation · Lightricks · 2024 – 2026Implemented and ran Ironclad as the company's contract lifecycle management system. The legal team reported a 65% improvement in efficiency and service quality./10The unglamorous systems yearsSystems · Lightricks · 2021 – 2024Office build-outs, a warehouse management system, an information system for the employee experience team, a work scheduling system, and a complete in-house retail system for plant sales./11An information system for a nonprofitSystem · Regrowth · One-year engagementDesigned and implemented an end-to-end information system for a nonprofit, giving the organization the structure and tooling to operate at the scale its mission needed./12Early wildfire detection from IoT sensorsEngineering · Azrieli College of Engineering · Final project, 2024An algorithm for early forest fire detection using IoT field devices and multiple environmental variables, supporting real-time alerting and predictive modeling.