I build systems thatlet people do thingsthey could not do before.
That sounds abstract, so: an algorithm to catch forest fires early, a warehouse system, a company-wide AI adoption program, two AI products on nights and weekends, and a football game about identity security.
The common thread is not the technology. It is the gap between what a tool can do and what people are actually willing to do with it. That gap is almost always confidence, not capability, and closing it is the part I am good at. Hand me something at the idea stage and I will take it through to launch.
Right now I lead social, brand and content at Oasis Security as Social Media Manager and AI Engineer, while building the AI systems the team runs on. I manage two designers, build growth and content operations, and create the tools and workflows that make the work more repeatable. I moved into social media in 2026 and built a measurable organic-growth engine within my first months in the role.
01 — Trajectory
- 2021Project ManagerLightricks
- 2024Project Implementation ManagerLightricks
- 2024Business Applications AdminLightricks
- 2025Product Implementation & Automation ManagerLightricks
- 2026Social Media Manager & AI EngineerOasis Security
02 — Experience
Social Media Manager & AI Engineer
Jun 2026 – PresentOasis Security · Tel Aviv (hybrid)
- Own social, brand and content for a cybersecurity company acquired by Cyera in 2026, including the announcement itself.
- Manage two designers.
- Build the AI systems the team runs on: a full content lifecycle, a posting automation for LinkedIn and X, a library of agent skills, a daily organic engagement engine and weekly competitive intelligence.
- Introduced AI and automation workflows for the creative team, including designer workflows built on Claude.
- Built and shipped a playable browser game as a brand campaign.
Product Implementation & Automation Manager
Jul 2024 – Jun 2026Lightricks · Jerusalem
- Designed and ran company-wide AI adoption programs, including champion groups for OpenAI and monday.com.
- Led the company-wide Salesforce rollout from concept through adoption.
- Primary point of contact for software vendors: relationships, renewals and negotiations.
- Automations that cut manual effort company-wide and generated $60K in annual savings.
- Implemented and managed Ironclad, lifting legal-team efficiency and service quality by 65% per the CLO.
Project Manager → Project Implementation Manager
Sep 2021 – Jul 2024Lightricks · Jerusalem
- Joined as a student and progressed through four roles across nearly five years.
- Led IT design and build-out of two new offices.
- Built an internal information system for the employee experience team, a warehouse management system, and a work scheduling system.
- Built a complete in-house retail system for plant sales: barcoded plants, four simultaneous cash registers, itemized receipts, and payroll-integrated payment.
03 — Education
B.Sc. Industrial Engineering, major in Information Systems
Azrieli College of Engineering, Jerusalem
Four-year program, completed 2024
Final project: an algorithm for early forest fire detection using IoT field devices and multiple environmental variables, supporting real-time alerting and predictive modeling.
04 — Before that
Before engineering, five years in intelligence and security, including a special forces intelligence unit where I led the tech lab. It is where the habit of building systems under pressure started.
05 — Skills
AI enablement and training
Building
Program and vendor management
SaaS platforms
06 — Languages
Native fluency in English and Hebrew.
07 — Off the clock
I am a certified motorcycle mechanic and usually happiest somewhere outdoors. I get energy from people, whether I am building alongside a team, learning from someone new, or sharing a ride with friends. Working on real machines has taught me something I bring to systems work too: understand how it actually works, find the real problem, and make the fix hold.