About

I build systems that let people do things they could not do before. That sounds abstract, so: an algorithm to catch forest fires early, a warehouse system, a company-wide AI adoption program, two AI products on nights and weekends, and a football game about identity security.

The common thread is not the technology. It is the gap between what a tool can do and what people are actually willing to do with it. That gap is almost always confidence, not capability, and closing it is the part I am good at. Hand me something at the idea stage and I will run it to shipped.

Right now I am Social Media Manager and AI Engineer at Oasis Security, where I own social, brand and content, manage two designers, and build the AI systems the team runs on. I took the role as a career switch, with no social media background at all, and the organic growth numbers on the work page are what happened next. I pick up new platforms fast and I am comfortable not knowing yet, which is most of the job when the tooling changes every few months.

Experience

Social Media Manager & AI Engineer

Jun 2026 – Present

Oasis Security · Tel Aviv (hybrid)

Own social, brand and content for a cybersecurity company acquired by Cyera in 2026, including the announcement itself.
Manage two designers.
Build the AI systems the team runs on: a full content lifecycle, a posting automation for LinkedIn and X, a library of agent skills, a daily organic engagement engine and weekly competitive intelligence.
Built and shipped a playable browser game as a brand campaign.

Product Implementation & Automation Manager

Jul 2024 – Jun 2026

Lightricks · Jerusalem

Designed and ran company-wide AI adoption programs, including champion groups for OpenAI and Monday.com.
Led the company-wide Salesforce rollout from concept through adoption.
Primary point of contact for software vendors: relationships, renewals and negotiations.
Automations that cut manual effort company-wide and generated $60K in annual savings.
Implemented and managed Ironclad, lifting legal-team efficiency and service quality by 65% per the CLO.

Project Manager → Project Implementation Manager

Sep 2021 – Jul 2024

Lightricks · Jerusalem

Joined as a student. Four titles in five years.
Led IT design and build-out of two new offices.
Built an internal information system for the employee experience team, a warehouse management system, and a work scheduling system.
Built a complete in-house retail system for plant sales: barcoded plants, four simultaneous cash registers, itemized receipts, and payroll-integrated payment.

Education

B.Sc. Industrial Engineering, major in Information Systems

Azrieli College of Engineering, Jerusalem

Four-year program, completed 2024

Final project: an algorithm for early forest fire detection using IoT field devices and multiple environmental variables, supporting real-time alerting and predictive modeling.

Before that

Before engineering, five years in intelligence and security, including a special forces intelligence unit where I led the tech lab. It is where the habit of building systems under pressure started.

Skills

AI enablement and training

Adoption programsChampion cohortsHands-on training for non-technical usersEnablement materialFacilitation

Building

ClaudeAI agentsAgent skillsChatGPT / OpenAIn8nZapierAWSGCPAPIsPythonJavaScriptSQLETLData modelingNext.jsVercelPower BI

Program and vendor management

Multi-stakeholder executionVendor relationshipsNegotiationSuccess metricsReportingProject management

SaaS platforms

SalesforceHubSpotMonday.comIroncladGreenhouseHiBobDocusignTypefullyJamfToriiFreshserviceSlackGoogle WorkspaceFigma

Languages

Native fluency in English and Hebrew.

Say hello →